A meme is defined as:
a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means (as by imitation).
(
http://wordnetweb.princeton.edu/perl/webwn?s=meme)
Which seem a pretty standard definition (insidentially I'd recommend 'The meme machine' by Susan Blackmore - a very thought provoking read).
When memes are talked about it seems that it is always in terms of humans (unsurprisingly, as they do have their greatest effect in mankind). However, slightly in contradiction to the above definition, are memes present in the animal kingdom?
An example I'd give is Jane Goodall's observation of 'termite fishing' in chimpanzees in Gombe national park. While observing one chimpanzee feeding at a termite mound, she watched him repeatedly place stalks of grass into termite holes, then remove them from the hole covered with clinging termites, effectively “fishing” for termites. Young chimps observe this and experiment to learn this skill. Therefore I'd argue that there is a 'termite fishing' meme in chimpanzees and hence in the animal kingdom.
Surely the fact that chimps live in social groups (family and colony) allow memes to be a significant factor in their lives (is there any study detailing differences in chimpanzee behaviour (culture?) in different areas?).
My question (sorry for the flying off at tangents!) is how far in the animal kingdom do memes have an effect?
Intuitively bacteria are too 'simple' would not be effected by memes. I'm guessing reptiles are generally too solitary to let memes affect them. Fish are quite social - so are there any examples of 'memes for fish(!)'? Is it only mammals that have allowed memes to enter their lives?
I'm guessing that the key to this question is 'what animals have been effected by the Bladwin effect (
http://en.wikipedia.org/wiki/Baldwin_effect)?'.
Any thoughts?