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Thread: Personal identity in marketing and advertising

  1. #1 Personal identity in marketing and advertising 
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    Sep 2014
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    Hello everyone,


    I'm currently writing my dissertation based around the question of whether photo editing within the spheres of fashion and beauty media and advertising rids the subjects of their identity - I have looked at numerous books about personal identity, such as Paul Ricoeur's Oneself as Another, Derek Parfit's Reasons and Persons, Craig Calhoun's Social Theory And the Politics of Identity, Bernard Williams' Problems of the Self etc.


    I'm currently searching for more contemporary journals and articles about how the marketing and advertising industries profile the general public and the tactics they use to target specific individuals as well as groups. Also any recent papers on what constitutes one's identity in today's world and the modern social structure.


    Would be great to hear any suggestions you may have!


    Thanks,
    Alisa


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