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View Poll Results: Do think the logo will be effective?

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  • Yes, but the design is too bland.

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  • Yes and the design looks ok.

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  • No. (Please explain)

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Thread: Rate my new company logo (KALSTER Computers)

  1. #1 Rate my new company logo (KALSTER Computers) 
    Administrator KALSTER's Avatar
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    It took me a while to come up with it, but in the end I went with a very simple design. I just chose two different fonts and applied a lens flare effect to it in Corel PhotoPaint.

    The reason I made it so simple is because I think it stands out more and would also still look relatively unchanged when printed in black and white. What do you guys think?

    I would appreciate any comments and/or advice. :wink:



    I have heard that the flare effect makes it more difficult to read and that without it it would look just too bland. I think though that the effect will be less pronounced when the logo is smaller, which it would usually be, like so:



    Also, I do have a masked version that I can use on coloured backgrounds for fliers and adverts in newspapers and such. In these cases the flare effect is much reduced. I have been thinking about making a short hand graphical logo, like a superimposed K and C or something with a bit more character, something recognizable. I don't want fonts that are too frilly and haven't really found anything that would make it look professional, attention grabbing and easily readable. I am still looking around though.

    BTW guys, don't worry about hurting my feelings. Blast away. I think it is obvious I don't have a particularly amazing design talent judging from the Kalster Computers logo and this other one I did. Constructive criticism is always a good thing.



    Disclaimer: I do not declare myself to be an expert on ANY subject. If I state something as fact that is obviously wrong, please don't hesitate to correct me. I welcome such corrections in an attempt to be as truthful and accurate as possible.

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  3. #2  
    Reptile Dysfunction drowsy turtle's Avatar
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    I like it. Sometimes a plainer logo is more memorable, because you remember the name of the company instead of the details of the logo. For instance, look at McDonalds; that's a very simple logo, but when you see it you instantly think of McDonalds.


    "The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair." ~ Douglas Adams
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  4. #3  
    Forum Senior Yash's Avatar
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    Nice One !! :-D
    Its fine
    Satisfaction Should Be Given First Priority
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  5. #4  
    Forum Senior Yash's Avatar
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    Hey,Drowsy Turtle !! :-D
    We both replied at the same time !!
    What a coincidence !!
    :-D :-D :-D :-D
    Satisfaction Should Be Given First Priority
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  6. #5  
    WYSIWYG Moderator marnixR's Avatar
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    could you make the glare effect a different colour from white ? sun yellow or glacier blue might be an idea
    "Reality is that which, when you stop believing in it, doesn't go away." (Philip K. Dick)
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  7. #6  
    Forum Freshman Samuel P's Avatar
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    Really good simple but I like it.

    Also, the flare effect also made me read it again which I would think is a good thing.

    Nice work!
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  8. #7  
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    My mother was a typesetter so I love this sort of exercise.


    Overall the arrangement works. The two fonts contrast and echo very well.

    Something the "L" begins does not quite translate to the "S", and then loses it completely at "T". This attracts the eye and bugs it. I suggest converting the "S" to a vector shape, and matching top and bottom to the "J" curve. But keep the kerning. Your "S" will end up a bit wider I guess. Hmm.. or maybe just separate the "S" a bit as is.

    A nice intuitive open-source program I use for vectors (e.g. type) is Inkscape.

    The "C" might be a little too close to "KALSTER". Either drop the whole word down or just drop "C". If the latter, you'll have to repeat this practice in other material, which isn't bad as it's a subtle branding.

    I like the flare idea but it won't show well on paper. Ideally it would show using only black ink. So, maybe beam lines cut through the text..? Nah, the lighter font would never survive. I dunno.

    Consider how you might adapt to a dark background. For example would you put it on a white ellipse?
    A pong by any other name is still a pong. -williampinn
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  9. #8  
    Forum Isotope Bunbury's Avatar
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    I had the same initial reaction as Pong, but will describe it in less technical terms. It seems to me that the L and the S run together at the bottom and form an odd looking U that stops the eye for just long enough that the flow stutters and the instant recognition that (presumably) you are striving for is compromised. Don't quite know how you would change that. Pong seems to have some good ideas.

    I also agree that the C is too close to the K and A and the word Computers should be lowered just a bit.

    Or how about a snappy and slightly punny KalC for a logo?
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  10. #9  
    Universal Mind John Galt's Avatar
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    I like the fonts. I like the lens flare except for the bright, far left one. That needs to be toned down, replaced, eliminated or something.
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  11. #10  
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    Your name is more important than the generic "computers",
    so I'm tempted to shift "computers" to the right (right-justified) ...

    the lens flare is effective, but (as others have noted) the core flare is too strong -
    I'd be inclined to reset the flare point just out of image to the lower left,
    so that only the reflected flares are seen on the letters ...

    actually, I like the [LST] arrangement -
    it suggests connections (as might be made in building a computer) ...
    Nature abhors perfection; cats abhor a vacuum.

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  12. #11  
    Time Lord
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    I dunno why but Cran's version seems to solve the "C" crowding.

    And at that scale the "S" irregularity disappears.

    If softened lens flare than it isn't really vital to the logo, so simple ink versions just omit it.
    A pong by any other name is still a pong. -williampinn
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  13. #12  
    Administrator KALSTER's Avatar
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    Guys, thanks a lot for all your ideas and comments! I really appreciate it.

    Cran, I think you might have something there. I will adjust the flare and alignment and see what you guys think.

    One thing though, is that some people on another forum suggest that the lens flare might be a bit tacky or lame and that I should drop it completely. Do you think? I don't really agree and then the plain text will look just too bland IMO. Also, they say I should change the font for "Computers" to something simpler like halvetica, but I think the font looks just right. :?

    Bunbury, I might use KalC or just KALSTER on its own, but changed a bit or something.

    For now though the logo is being used on quotes (of which I've had two) and invoices (of which I've had one), on my suppliers website and on my fax to email agent site. I can change it on all of these without too much of a hassle I think. Not ready to advertise fully yet, but it is coming.

    Thanks again!
    Disclaimer: I do not declare myself to be an expert on ANY subject. If I state something as fact that is obviously wrong, please don't hesitate to correct me. I welcome such corrections in an attempt to be as truthful and accurate as possible.

    "Gullibility kills" - Carl Sagan
    "All people know the same truth. Our lives consist of how we chose to distort it." - Harry Block
    "It is the mark of an educated mind to be able to entertain a thought without accepting it." - Aristotle
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  14. #13  
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    Quote Originally Posted by KALSTER
    ...
    One thing though, is that some people on another forum suggest that the lens flare might be a bit tacky or lame and that I should drop it completely. Do you think? I don't really agree and then the plain text will look just too bland IMO. Also, they say I should change the font for "Computers" to something simpler like halvetica, but I think the font looks just right. :? ...
    I think the font works as is ...

    and I think you're right about the plain text;
    you'd want to do something to lift it off the page ...

    apart from odd plays with lens flare, and spotlight effects,
    I've used shadow, block perspective, and beveled edges
    for different ways to beat the bland or flat text ...


    Nature abhors perfection; cats abhor a vacuum.

    "I don't know; I'm making it up as I go ..." Dr H Jones (Jr).
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  15. #14  
    Administrator KALSTER's Avatar
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    Someone on another forum has helped me out with a quick design. Just look how much better it is! My design sucks big time in comparison.

    Disclaimer: I do not declare myself to be an expert on ANY subject. If I state something as fact that is obviously wrong, please don't hesitate to correct me. I welcome such corrections in an attempt to be as truthful and accurate as possible.

    "Gullibility kills" - Carl Sagan
    "All people know the same truth. Our lives consist of how we chose to distort it." - Harry Block
    "It is the mark of an educated mind to be able to entertain a thought without accepting it." - Aristotle
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  16. #15  
    WYSIWYG Moderator marnixR's Avatar
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    neat - i like it
    "Reality is that which, when you stop believing in it, doesn't go away." (Philip K. Dick)
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  17. #16  
    Time Lord
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    Quote Originally Posted by KALSTER
    My design sucks big time in comparison.
    Lol, yes.
    A pong by any other name is still a pong. -williampinn
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  18. #17  
    Universal Mind John Galt's Avatar
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    The new version is much better. It is convincing.
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  19. #18  
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    Quote Originally Posted by KALSTER
    Someone on another forum has helped me out with a quick design. Just look how much better it is! My design sucks big time in comparison.

    yeah - it works ...
    notice how your name is made dominant, and further lifted with shadow ...

    I think you overstate the comparison, though ...

    I thought about italicising the KALSTER from your first one,
    but I figured the fewer changes I made in the first instance, the better ...

    Nature abhors perfection; cats abhor a vacuum.

    "I don't know; I'm making it up as I go ..." Dr H Jones (Jr).
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  20. #19  
    Administrator KALSTER's Avatar
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    Oh well, I have decided on this new one, but here are a few modifications I played around with before making my mind up.

    I think you overstate the comparison, though ...
    Thanks for the baseless flattery.

    A few minor re-workings of the original.





    and the original:

    .
    Disclaimer: I do not declare myself to be an expert on ANY subject. If I state something as fact that is obviously wrong, please don't hesitate to correct me. I welcome such corrections in an attempt to be as truthful and accurate as possible.

    "Gullibility kills" - Carl Sagan
    "All people know the same truth. Our lives consist of how we chose to distort it." - Harry Block
    "It is the mark of an educated mind to be able to entertain a thought without accepting it." - Aristotle
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  21. #20  
    Time Lord
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    Try to remember this must live also beyond computer screens. Sometimes it'll be a small logo printed monotone on paper. Therefore the logo should be recognizable and attractive without subtle textures and drop-shadows. But the odd times your logo looms large on screen it's nice to have those after-touches.
    A pong by any other name is still a pong. -williampinn
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  22. #21  
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    when you get to know me, KALSTER, you'll realise I don't do baseless flattery ...
    (I'm opining as one who was married to an artist and graphic designer for ten years;
    and has been in or around the edges of the industry off and on for nearly 30 ...)

    the red/white/blue of the first re-work has some interesting connotations,
    but the flat blue is still a bit bland ...

    the dark fog with vertical shift (or black grain effect) on the third [KAL]
    would work better on the first ...

    ..........

    true enough, Pong ...

    it's always a good idea to see how something works in greyscale and in smaller sizes ...
    print and copy resolution is pretty good these days, but even so, grain and contrast can be lost ...
    Nature abhors perfection; cats abhor a vacuum.

    "I don't know; I'm making it up as I go ..." Dr H Jones (Jr).
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  23. #22  
    Forum Ph.D. Heinsbergrelatz's Avatar
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    the logo seems very catchy especially the first one

    nice work~
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  24. #23  
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    My first thought was that it was a little bland, and not eye grabbing. I do love the star sort of shine at the beginning of your name, I think that should stay.

    However on the new one I think you are onto something.

    I would say that the two different colours should not be made into one, rather I feel its a good idea to have both colours separate and print the two colours differently now and again.

    I think your latest one kicks ass. I agree with the other guy, your name catches, its so in your face. Actually both colours in the name is better. You could always use individual colours for separate products that may be smaller.
    "If you wish to make an apple pie from scratch, you must first invent the universe". - Carl Sagan
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  25. #24  
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    I like the name and I like the new design ( I did not like the old one too much and voted no). My wife is a graphic artist so I have picked up a couple of the basic do's and don'ts concepts. One change I would make is the font contrast from the name to computers. The difference is a bit too abrupt and that distracts the viewer while they contemplate the dissonance the contrast generates. I would challenge you to find a more complementary font style for computers or at least consider it.
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  26. #25  
    Forum Ph.D. Raziell's Avatar
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    I kinda liked your first one better than those shown afterwards. The red one shown as number 2 is more practical but the original is far more catchy and unique. Again the second red one seem more professional but the original is still more appealing. (When im trying to think like a customer, which kalster twin i would buy from hmmm)

    Just my opinion i dont claim to have any taste or artistic ubermind
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