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  • A really good marketing strategy.

    3 60.00%
  • Capitalism gone amok.

    2 40.00%
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Thread: Arrrrr... Graphics Card Prices... Mumble...

  1. #1 Arrrrr... Graphics Card Prices... Mumble... 
    sq7
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    As an avid gamer I have been wondering recently about the silly way in which the mayor graphics card manufacturers price their cards.

    Example: (1X = common speed denominator)

    Top 4 Cards
    GPU1:5X = $100
    GPU2:7X = $150
    GPU3:8x = $350
    GPU4:9x = $800 (the latest-and-greatest! Woohoo!)

    Then a month later...
    GPU1:5X = $80
    GPU2:7X = $120
    GPU3:8x = $300
    GPU4:9x = $600 (Old news... grumble... Price down by 25%... mumble)
    GPU5:10X = $950 (the new latest-and-greatest. Bravo? Hurrah?)

    I made up these prices now, but that's the way it works in real life. They ask rediculous prices for the leading edge cards, then they bump the speed up by 5% in the next card and the price of the old on down by 25%. Everybody knows by now that it's worthless to buy the cutting edge graphics card because the price is set according to what a rich game maniac is willing to pay on a monthly basis to stay ahead of the crowd. I am certain that this actually lowers their total profit per model and the average customer satisfaction as well.

    Like... Hell's Bells! See how irate I am about it. I don't even want to consider the total irateness on this subject worldwide.


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  3. #2  
    Forum Isotope (In)Sanity's Avatar
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    If you think about it they do the same thing with pretty much everything in the computer industry.

    I for one am still running my ATI 9200 128 MB card. I overclocked it from 250 Mhz GPU with 200 Mhz ram to 300 Mhz GPU and 225 Mhz ram. The end result was another 10 + fps on the games I play and I now don't have to buy a new one for a while. The GPU would work at 310 or so and the memory I tested out a bit faster, I found a nice safe number and stuck with it, pushing to the very edge can cause graphics corruption. The way I have it set now has shown absolutely no problems at all in any games.

    I'm all for overclocking stuff so long as it makes sense, if your pushing the CPU to such extremes that your close to cooking it even with an awesome cooler, why bother. On the other hand if you can get another 10% out of it with little extra heat and still have perfect stability I say go for it.

    I will however not overclock a server, I in many cases will even underclock a server to reduce heat and power usage.

    A good example would be my primary DNS server and Mail server, it's an IDT Winchip C6 running at 133 Mhz. It scans about 5,000 emails a day and processes DNS for about a dozen domains. The CPU uses about 7 watts of power and doesn't even need a fan to stay cool.

    So you ask why would I do such a crazy thing, and I answer. Well it's using about 5% of that wimpy little CPU and uses a quarter of the electricity that a larger server would just so it could sit idle. Ok, so that incoming email message takes 3 more seconds to hit my inbox. Unless I knew it was coming I don't care

    Ohh and I picked the IDT Winchip over say a Pentium or some other chip from that era because the IDT uses a lot less power.

    Guess I never really did answer your question on the marketing. I think you'll find they always have the next model waiting to be released in order to keep people wanting to keep up with the Jones. I for one don't play that game.


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  4. #3  
    sq7
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    I refuse to play it too. I see it as a case of the consumers not using their power to keep prices low. More power to people like us 8)
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  5. #4  
    Forum Professor Pendragon's Avatar
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    Well let's be thankfull to the sad geeks who pay their ass off to have that 5% extra power, it makes our hardware a lot cheaper :wink: But you're right, never buy the newest thing. Its the same thing with pc-games, I never buy them at the introduction price (50 euro here). After a few months the game has build up a nice community and the price is like 15 euro second-hand.

    Thinking really pays off
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  6. #5  
    Forum Professor Pendragon's Avatar
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    ok I know this site is in dutch, but check the graphs:

    http://www.tweakers.com/pricewatch/56407

    http://www.tweakers.com/pricewatch/76602

    http://www.tweakers.com/pricewatch/56758

    Really underlines the point made in this thread. Sometimes you can save half the price by waiting just one month..
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  7. #6  
    Forum Isotope (In)Sanity's Avatar
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    Quote Originally Posted by Pendragon
    ok I know this site is in dutch, but check the graphs:

    http://www.tweakers.com/pricewatch/56407

    http://www.tweakers.com/pricewatch/76602

    http://www.tweakers.com/pricewatch/56758

    Really underlines the point made in this thread. Sometimes you can save half the price by waiting just one month..
    Yah, I also love those sharp dips in price. I'm still running an Athlon 3000+ and will wait a bit longer for the 64's to come down more in price. My ATI 9200 (overclocked) runs games great. Unreal Tournament runs so fast I find it hard to even play.
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  8. #7  
    sq7
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    Yes... That does say it all. I wrote ATI an email complaining about exactly this type of crazy curve. They wrote back to me saying:

    "Regarding pricing:

    The gamers drive the industry and there are teams of engineers trying to get every bit of speed out of the cards to satisfy the demand for power and performance.

    It is why there is always a wide range of cards.

    Thank you for your feedback."

    In my humble opinion they did not answer my questions.
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