http://blog.tiptheplanet.com/2010/12...tal-awareness/If you ask the “experts” what is the biggest challenge facing the environmental protection movement as a whole these days is and you will get a thousand different answers. But there really is one challenge far greater than all the others combined – public awareness.
The sad fact is that too many people simply don’t care. Many rationalize this disinterest in the world around them as OK because they are too busy, or that their lone actions cannot make a difference (the same rationale they use for not exercising their right to vote either) They don’t seem to realize that they are a part of the environment themselves and that everything that goes on in the world around them does have (or will have) a direct impact on their own lives in the end.