Notices
Results 1 to 4 of 4

Thread: Reviews and Advertising

  1. #1 Reviews and Advertising 
    Forum Masters Degree DianeG's Avatar
    Join Date
    Nov 2013
    Location
    Ontario, Canada
    Posts
    504
    Advertising is still a primary means of informing the public about a product, as well as creating a certain image for it. But as far as getting people to actually buy or not buy, how big of an impact do you think reviews have? In the olden days, all you had was the magazine Consumer Reports, but now you can find reviews on virtually every product. Do companies like this, or does it frighten them? I read reviews on almost every big purchase, and everything I order on line that I cannot examine in person. For example, I was going to order a water proof case from Otter box, but the reviews were so bad, consistently complaining about the same defects in the product, that I ordered Life Proof instead.

    Do you think companies try to infiltrate or subvert the review system?

    Do you yourself take the time to review a really good or bad purchase or comment on things like Trip Adviser?


    Reply With Quote  
     

  2.  
     

  3. #2  
    Universal Mind John Galt's Avatar
    Join Date
    Jul 2005
    Posts
    14,169
    I generally doubt the ability of most consumers to give an objective review of a product, so I never look for such "personal" assessments. A properly conducted study of a product, with the criteria carefully defined and limitations of the study openly declared, is a far better option.

    I work within a business to business sales environment. Here word of mouth is very important, but flashy marketing can play a part too. I don't think there is a simple answer. Caveat emptor.


    Reply With Quote  
     

  4. #3  
    Forum Masters Degree DianeG's Avatar
    Join Date
    Nov 2013
    Location
    Ontario, Canada
    Posts
    504
    Yeah, I suspect some people do something stupid or careless and are pissed that they can't get their money back, or their expectations are too high, but in the case of the Otterbox, people over and over mentioned the port flaps breaking off and the cover of the speaker /microphone falling off with normal use. So I do pay attention to consistent complaints. I would think that feedback wouid be valuable to companies, but also damage sales short term.

    Same with Trip Advisor - every body screws up or has a bad day, but if most of the reviews are bad, and for the same reasons, I'd avoid it.
    Reply With Quote  
     

  5. #4  
    ▼▼ dn ʎɐʍ sıɥʇ ▼▼ RedPanda's Avatar
    Join Date
    Aug 2012
    Location
    UK
    Posts
    2,737
    Quote Originally Posted by DianeG View Post
    Do you think companies try to infiltrate or subvert the review system?
    Yup.

    Exhibit A:
    Hello Herman Reviews & Ratings - IMDb
    SayBigWords.com/say/3FC

    "And, behold, I come quickly;" Revelation 22:12

    "Religions are like sausages. When you know how they are made, you no longer want them."
    Reply With Quote  
     

Similar Threads

  1. Should advertising of religious and superstition be illegal?
    By Quantime in forum Scientific Study of Religion
    Replies: 49
    Last Post: January 11th, 2013, 12:42 AM
  2. Replies: 5
    Last Post: September 24th, 2011, 11:31 AM
  3. Changes to Omphalos Book Reviews
    By Omphalos in forum Science-Fiction and Non-Fiction
    Replies: 0
    Last Post: December 21st, 2008, 04:00 AM
  4. Power of Advertising
    By zinjanthropos in forum Behavior and Psychology
    Replies: 5
    Last Post: December 17th, 2007, 07:50 PM
Bookmarks
Bookmarks
Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •