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Thread: Clothing range

  1. #1 Clothing range 
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    A few years ago me and a friend came up with the idea of making a clothing range, similiar to the nike, reebok, lonsdale, everlast, addidas etc style of clothing, stuff the hoodlams of englands street corners wear lol, anyway i, yes it was my idea not his, had the idea of calling the brand ASBO, after the anti social behavour order in england. its catchy, street and the kids and teenagers of today would love it, everyone ive told said yeah thats a brilliant idea, aslong as it good qaulity clothing people would love the "tag" of the ASBO, wich alot of council estate kids LOVE to have a actual asbo so as to look bad (anyone from other countries please dont hate england but in alot of our cities and towns this is exactly what is happening to our green and pleasant land). My freind copywrighted the idea under both our names but he went down hill fast and i dont know where he is now, probably in prison or on drugs somwhere and i am doing really well so we are at both ends of the spectrum and it would be a perfect time for some actual DOING action. does anyone have any idea who i can take this idea to, not a bank or something like that to do with business plans i mean somehwere wich would buy the actual idea. Like nike, they could bring out a range of cloths by ASBO, or LONSDALE probably better lonsdale as thats a cheaper style so more people would buy into it.
    Has this ever happened before do you know? i mean someone selling a idea and the big firm doing it instead of me setting my own factories up in some far eatern country like nike do, wich is not going to happen, because i will not invest money into a industry like that. i jsut want to sell the idea and see all the little hooded youths running from the shop with a crate of stella proudly wearing a pair of tracksuit bottoms saying ASBO be the best

    any suggestions that are productive please let me know lol !!!


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  3. #2  
    Forum Radioactive Isotope cosmictraveler's Avatar
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    Copyright your idea or get it trade marked by the government before you start up anything.


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    Hey there, I really like the name and certaintly to get clothes produced using that label shouldn't be a massive problem. What I will say though is the actual idea maybe something with the right approach and some good luck you can start with yourself, but I'm afraid in terms of selling this idea you are very unlikely to get anywhere. The problem is if you were to approach the type of companies or people that do invest in ideas they will all tell you all you have is a good name and that there are thousands of different brands of clothing.

    Really unless you can actually start your own company, or at the very least actually start getting some clothes made with your new label branding, then you don't have anything to sell. By contrast once you actually have a product you could think about approaching distributors or directly to retailers. Once you have some sales contracts then you have something of value, to either generate revenue or to sell your brand/concept on to an investor.


    But for people in situations such as yours, if you've got the time, then I would suggest you explore the possibilities of taking it further yourself. Ok starting your own company or thinking about business plans may seem quite daunting right now but don't worry you're not there yet anyway. What you can do is start doing some research, think of it as a hobby, where you can familiarise with information you might, for example the types of clothing and costs for custom labelled artictles in bulk, costs of delivery, what types of clothes are becoming more fashionable etc.......

    Also here you need to ask yourself a few questions, do you believe you can really tell what all the latest fashions are for your target market?, if not then you can also start to think of the possibility of conducting some market research. This is also useful, because by now you've probably got an idea of the types of garments available cheaply in bulk and think about seeing which of these are going to have the most appeal.

    One of the key elements to succeeding at this research stage is to really try and enjoy it, if you enjoy then you will learn much faster and be far more motivated, the more you are able to learn the better the decisions you'll be capable of making.

    Also you may consider some of the easier more established routes such as dropshipping, this can take much of the work out of the process, the drawbacks with this route is you'll have less control over product selection, though customisation of labelling/branding and product choices should still be possible. Just an option to give you some experience, also approaching retailers is always easier with some kind of track record behind you.

    But anyway if it's a hobby and all that comes of it is you manage to learn about retailing and nothing more comes of it then you haven't lost anything, however if you do progress and decide to take your ideas forward then even better!
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  5. #4 коллектива современных танцев 
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    I consider, that you are mistaken. I can prove it. Write to me in PM. а
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  6. #5  
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    What the world needs now is another line of inferior quality low functionality clothing produced with child labor in inhumane conditions and which adds to a global carbon footprint when it is shipped out of China. Yay!
    I was some of the mud that got to sit up and look around.
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  7. #6  
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    Quote Originally Posted by GiantEvil View Post
    What the world needs now is another line of inferior quality low functionality clothing produced with child labor in inhumane conditions and which adds to a global carbon footprint when it is shipped out of China. Yay!
    The world in which we live dictates the way in which it is possible to successfully conduct business, alas this often enforces certain financial realities when it comes down to business practices for most people. What this means is that all to often they have very little real choice in sourcing products as it just usually comes down to the bottom line when dealing with the low cost manufacturing markets. If people wish to be able to compete then they have to have an effective and competitive pricing stratergy which of course requires keeping their costs down.

    Whilst nobody worth their salt would be advocating anybody to be as unethical as to source products from suppliers known for using child labour, nor would they be likely to be suggesting sources that require paying over the odds for manufacturing, that would surely be a quick route towards bankruptcy.

    Obviously when taking into consideration the target market for a new clothing label there will be choices to made as to the most suitable suppliers, now given that the name for graemedon's prospective new clothing brand is ASBO, which for anyone unfamiliar with this partictular acronym stands for Anti Social Behaviour Order, one would suggest that a more low cost supplier would undoubtedly be most suitable in these circumstances.

    If the proposed clothing range was being targeted at the more well heeled connoisseurs of haute couture then perhaps another supplier route might have more appropriate such as a more expensive top quality European manufacturer, however this would vastly inflate the production costs and these costs would have to passed on to the consumer, fine if your customers are well off as in this example of the well heeled, but clearly not suitable for a targat market that may see a clothing range branded with the label ASBO as a badge of honour. Their pockets simply wouldn't stretch far enough to afford such highly quality expensive clothes, thus clearly a range targeted at this market has to be offered at a much lower price point and requiring cheaper production costs.

    In order to sell anything a business's customers not only need to want their products but also have to be able to afford to buy them, anyone who wants to be successful in retail needs to understand this.
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  8. #7  
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    Let's say the Earth is going to end, and there is a spaceship, but berths are limited. Who gets a ride first? Farmers or fashion designers? Doctors or phone solicitors? Last time I checked, there were no shortages of poorly manufactured textile products. My point stands, more clothing doesn't address any pertinent issue in existence but only adds to the severity of existent issues.
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  9. #8  
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    Quote Originally Posted by GiantEvil View Post
    Let's say the Earth is going to end, and there is a spaceship, but berths are limited. Who gets a ride first? Farmers or fashion designers? Doctors or phone solicitors? Last time I checked, there were no shortages of poorly manufactured textile products. My point stands, more clothing doesn't address any pertinent issue in existence but only adds to the severity of existent issues.
    Hey I'm sure you are quite correct, but I'm also sure the same could be said for many other professions. The thing is here that people don't always choose a profession or set up a business in a field that is the most beneficial to humanity, but it doesn't mean they don't want to or shouldn't succeed in their chosen profession.

    If we could all become wealthy or even just make a decent living out of only ever doing the most useful things for the world then that would be just dandy, sadly though this is just not realistic.
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  10. #9  
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    Quote Originally Posted by Ascended
    If we could all become wealthy or even just make a decent living out of only ever doing the most useful things for the world then that would be just dandy, sadly though this is just not realistic.
    What is unrealistic about achieving a sustainable standard of living through cooperation? The current level of global resources are where they are at despite a lack of cooperation.
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  11. #10  
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    Quote Originally Posted by GiantEvil View Post
    Quote Originally Posted by Ascended
    If we could all become wealthy or even just make a decent living out of only ever doing the most useful things for the world then that would be just dandy, sadly though this is just not realistic.
    What is unrealistic about achieving a sustainable standard of living through cooperation? The current level of global resources are where they are at despite a lack of cooperation.
    Hey I'm certainly not going to argue with you over that issue, if indeed that is a possibility then I want to hear and learn how, so please feel free to explain your ideas on how this philosophy can be implemented on a practical level.
    Everything has its beauty, but not everyone sees it. - confucius
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  12. #11  
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    I completely fail to understand the draw of particular brands of clothing. But I do worry about the superficiality of an entire culture built on such shallow and unimportant concerns.
    Meteorologist/Naturalist & Retired Soldier
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  13. #12  
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    Quote Originally Posted by Lynx_Fox View Post
    I completely fail to understand the draw of particular brands of clothing. But I do worry about the superficiality of an entire culture built on such shallow and unimportant concerns.
    I guess you could equate it to supporting a particular sports team, in the grand scheme of things again perhaps a mere triviality, but then I suppose everything is relative and if it floats people's boat then hey why not. We create many concepts of little real worth, other than the importance of perception with which we ourselves imbue them with, yet in financial terms they can be worth huge sums of money every year, certainly the massive advertising budgets of some of the world's leading clothing brands might go some way to help understanding why people place such value upon their favourite labels.
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  14. #13  
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    I guess you could equate it to supporting a particular sports team, in the grand scheme of things again perhaps a mere triviality


    True. I don't understand that either.
    I used to count it as a symbol of how fortunate Americans were until I started to travel and saw the destructive affects of such wanton triviality as it is turned into gross exploitation of people, and unsustainable of limited resources all over the planet. The distancing from the triviality and awareness of its consequences are what bothers me the most.

    But I'm being too negative. My wife and I are taking a trip to Goodwill later, perhaps we'll get a chance to give out a few blankets to homeless before we get there--it's very cold in the Pacific Northwest today.
    cosmictraveler and Ascended like this.
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  15. #14  
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    [QUOTE=Lynx_Fox;499432]


    But I'm being too negative. My wife and I are taking a trip to Goodwill later, perhaps we'll get a chance to give out a few blankets to homeless before we get there--it's very cold in the Pacific Northwest today.
    Hey now that is an example we can all learn from, if that everyone could be of generous spirit enough to give a little of their time to help their fellow man then truely we might all find we are living in a better world, you have my respect.
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  16. #15  
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    Quote Originally Posted by Ascended View Post
    Quote Originally Posted by GiantEvil View Post
    Quote Originally Posted by Ascended
    If we could all become wealthy or even just make a decent living out of only ever doing the most useful things for the world then that would be just dandy, sadly though this is just not realistic.
    What is unrealistic about achieving a sustainable standard of living through cooperation? The current level of global resources are where they are at despite a lack of cooperation.
    Hey I'm certainly not going to argue with you over that issue, if indeed that is a possibility then I want to hear and learn how, so please feel free to explain your ideas on how this philosophy can be implemented on a practical level.
    I'm not going to assume that I am wise enough to say "Here is a plan that is guaranteed to work". Perhaps the best I can offer is to promote a state of mindfulness to the human experience of life. Well, I do mean what this guy says;


    The economic injustice, the blatant death, that arises from the capitalization of the human experience has me so angry I am ready to fight, die, kill over it. I hope that we can change it without resorting to that though. But I am angry, monkey angry!

    @Lynx; Good job. Thank you.
    Lynx_Fox and Ascended like this.
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  17. #16  
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    Throughly enjoyable video cheers!
    Everything has its beauty, but not everyone sees it. - confucius
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  18. #17  
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    Quote Originally Posted by Ascended View Post
    Quote Originally Posted by GiantEvil View Post
    What the world needs now is another line of inferior quality low functionality clothing produced with child labor in inhumane conditions and which adds to a global carbon footprint when it is shipped out of China. Yay!
    The world in which we live dictates the way in which it is possible to successfully conduct business, alas this often enforces certain financial realities when it comes down to business practices for most people. What this means is that all to often they have very little real choice in sourcing products as it just usually comes down to the bottom line when dealing with the low cost manufacturing markets. If people wish to be able to compete then they have to have an effective and competitive pricing stratergy which of course requires keeping their costs down.

    Whilst nobody worth their salt would be advocating anybody to be as unethical as to source products from suppliers known for using child labour, nor would they be likely to be suggesting sources that require paying over the odds for manufacturing, that would surely be a quick route towards bankruptcy.

    Obviously when taking into consideration the target market for a new clothing label there will be choices to made as to the most suitable suppliers, now given that the name for graemedon's prospective new clothing brand is ASBO, which for anyone unfamiliar with this partictular acronym stands for Anti Social Behaviour Order, one would suggest that a more low cost supplier would undoubtedly be most suitable in these circumstances.

    If the proposed clothing range was being targeted at the more well heeled connoisseurs of haute couture then perhaps another supplier route might have more appropriate such as a more expensive top quality European manufacturer, however this would vastly inflate the production costs and these costs would have to passed on to the consumer, fine if your customers are well off as in this example of the well heeled, but clearly not suitable for a targat market that may see a clothing range branded with the label ASBO as a badge of honour. Their pockets simply wouldn't stretch far enough to afford such highly quality expensive clothes, thus clearly a range targeted at this market has to be offered at a much lower price point and requiring cheaper production costs.

    In order to sell anything a business's customers not only need to want their products but also have to be able to afford to buy them, anyone who wants to be successful in retail needs to understand this.
    what a comment i really like that, i have PM you. thankyou merry crimbo
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  19. #18  
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    Hello there Graeme and thank you, it's nice to be appreciated.

    I've received your PM and sent you a return message, please let me also take this opportunity to wish you a very special and magical Christmas
    Everything has its beauty, but not everyone sees it. - confucius
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