| Do think the logo will be effective? |
| Yes, but the design is too bland. |
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0% |
[ 0 ] |
| Yes and the design looks ok. |
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92% |
[ 13 ] |
| No. (Please explain) |
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7% |
[ 1 ] |
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| Total Votes : 14 |
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| Author |
Message
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| KALSTER |
 Posted: Sat Jan 09, 2010 5:03 am Post subject: Rate my new company logo (KALSTER Computers) |
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Moderator
Joined: 08 Sep 2007
Posts: 4571
Location: South Africa
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It took me a while to come up with it, but in the end I went with a very simple design. I just chose two different fonts and applied a lens flare effect to it in Corel PhotoPaint.
The reason I made it so simple is because I think it stands out more and would also still look relatively unchanged when printed in black and white. What do you guys think?
I would appreciate any comments and/or advice. 
I have heard that the flare effect makes it more difficult to read and that without it it would look just too bland. I think though that the effect will be less pronounced when the logo is smaller, which it would usually be, like so:
Also, I do have a masked version that I can use on coloured backgrounds for fliers and adverts in newspapers and such. In these cases the flare effect is much reduced. I have been thinking about making a short hand graphical logo, like a superimposed K and C or something with a bit more character, something recognizable. I don't want fonts that are too frilly and haven't really found anything that would make it look professional, attention grabbing and easily readable. I am still looking around though.
BTW guys, don't worry about hurting my feelings. Blast away. I think it is obvious I don't have a particularly amazing design talent judging from the Kalster Computers logo and this other one I did. Constructive criticism is always a good thing.
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Disclaimer: I do not declare myself to be an expert on ANY subject. If I state something as fact that is obviously wrong, please don't hesitate to correct me. I welcome such corrections in an attempt to be as truthful and accurate as possible.
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| drowsy turtle |
| Posted: Sat Jan 09, 2010 8:29 am Post subject: |
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Forum Professor
Joined: 04 Mar 2009
Posts: 1603
Location: UK
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I like it. Sometimes a plainer logo is more memorable, because you remember the name of the company instead of the details of the logo. For instance, look at McDonalds; that's a very simple logo, but when you see it you instantly think of McDonalds.
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| Yash |
| Posted: Sat Jan 09, 2010 8:29 am Post subject: |
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Forum Junior
Joined: 03 Mar 2008
Posts: 256
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Nice One !! 
Its fine 
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| Yash |
| Posted: Sat Jan 09, 2010 8:32 am Post subject: |
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Forum Junior
Joined: 03 Mar 2008
Posts: 256
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Hey,Drowsy Turtle !!
We both replied at the same time !!
What a coincidence !!
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| marnixR |
| Posted: Sat Jan 09, 2010 1:09 pm Post subject: |
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Moderator
Joined: 10 Apr 2007
Posts: 4561
Location: Cardiff, Wales
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could you make the glare effect a different colour from white ? sun yellow or glacier blue might be an idea
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biology without evolution is but stamp collecting, and less interesting than drinking a beer  (although that's still moderately interesting) |
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| Samuel P |
| Posted: Sat Jan 09, 2010 2:59 pm Post subject: |
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Forum Freshman
Joined: 21 Oct 2008
Posts: 77
Location: England
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Really good simple but I like it.
Also, the flare effect also made me read it again which I would think is a good thing.
Nice work! |
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| Pong |
| Posted: Sat Jan 09, 2010 10:40 pm Post subject: |
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Forum Radioactive Isotope
Joined: 08 Apr 2008
Posts: 4180
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My mother was a typesetter so I love this sort of exercise.
Overall the arrangement works. The two fonts contrast and echo very well.
Something the "L" begins does not quite translate to the "S", and then loses it completely at "T". This attracts the eye and bugs it. I suggest converting the "S" to a vector shape, and matching top and bottom to the "J" curve. But keep the kerning. Your "S" will end up a bit wider I guess. Hmm.. or maybe just separate the "S" a bit as is.
A nice intuitive open-source program I use for vectors (e.g. type) is Inkscape.
The "C" might be a little too close to "KALSTER". Either drop the whole word down or just drop "C". If the latter, you'll have to repeat this practice in other material, which isn't bad as it's a subtle branding.
I like the flare idea but it won't show well on paper. Ideally it would show using only black ink. So, maybe beam lines cut through the text..? Nah, the lighter font would never survive. I dunno. 
Consider how you might adapt to a dark background. For example would you put it on a white ellipse?
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| Bunbury |
| Posted: Sun Jan 10, 2010 11:18 am Post subject: |
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Joined: 26 Sep 2007
Posts: 1854
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I had the same initial reaction as Pong, but will describe it in less technical terms. It seems to me that the L and the S run together at the bottom and form an odd looking U that stops the eye for just long enough that the flow stutters and the instant recognition that (presumably) you are striving for is compromised. Don't quite know how you would change that. Pong seems to have some good ideas.
I also agree that the C is too close to the K and A and the word Computers should be lowered just a bit.
Or how about a snappy and slightly punny KalC for a logo? |
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| Ophiolite |
| Posted: Tue Jan 12, 2010 4:24 am Post subject: |
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Time Lord
Joined: 25 Jul 2005
Posts: 6193
Location: Scotland
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I like the fonts. I like the lens flare except for the bright, far left one. That needs to be toned down, replaced, eliminated or something.
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| Cran |
| Posted: Tue Jan 12, 2010 5:45 am Post subject: |
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Forum Sophomore
Joined: 06 Sep 2009
Posts: 192
Location: Goomalling, Western Australia
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Your name is more important than the generic "computers",
so I'm tempted to shift "computers" to the right (right-justified) ...
the lens flare is effective, but (as others have noted) the core flare is too strong -
I'd be inclined to reset the flare point just out of image to the lower left,
so that only the reflected flares are seen on the letters ...
actually, I like the [LST] arrangement -
it suggests connections (as might be made in building a computer) ...
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| Pong |
| Posted: Tue Jan 12, 2010 5:59 am Post subject: |
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Forum Radioactive Isotope
Joined: 08 Apr 2008
Posts: 4180
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I dunno why but Cran's version seems to solve the "C" crowding.
And at that scale the "S" irregularity disappears.
If softened lens flare than it isn't really vital to the logo, so simple ink versions just omit it.
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| KALSTER |
| Posted: Tue Jan 12, 2010 8:55 am Post subject: |
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Joined: 08 Sep 2007
Posts: 4571
Location: South Africa
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Guys, thanks a lot for all your ideas and comments! I really appreciate it.
Cran, I think you might have something there. I will adjust the flare and alignment and see what you guys think.
One thing though, is that some people on another forum suggest that the lens flare might be a bit tacky or lame and that I should drop it completely. Do you think? I don't really agree and then the plain text will look just too bland IMO. Also, they say I should change the font for "Computers" to something simpler like halvetica, but I think the font looks just right. 
Bunbury, I might use KalC or just KALSTER on its own, but changed a bit or something.
For now though the logo is being used on quotes (of which I've had two) and invoices (of which I've had one), on my suppliers website and on my fax to email agent site. I can change it on all of these without too much of a hassle I think. Not ready to advertise fully yet, but it is coming.
Thanks again!
_________________
Disclaimer: I do not declare myself to be an expert on ANY subject. If I state something as fact that is obviously wrong, please don't hesitate to correct me. I welcome such corrections in an attempt to be as truthful and accurate as possible.
"Gullibility kills" - Carl Sagan
"All people know the same truth. Our lives consist of how we chose to distort it." - Harry Block
"I don't want to achieve immortality through my work...
I want to achieve it through not dying."
- Woody Allen |
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| Cran |
| Posted: Tue Jan 12, 2010 9:18 am Post subject: |
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Forum Sophomore
Joined: 06 Sep 2009
Posts: 192
Location: Goomalling, Western Australia
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| KALSTER wrote: |
...
One thing though, is that some people on another forum suggest that the lens flare might be a bit tacky or lame and that I should drop it completely. Do you think? I don't really agree and then the plain text will look just too bland IMO. Also, they say I should change the font for "Computers" to something simpler like halvetica, but I think the font looks just right. ...
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I think the font works as is ...
and I think you're right about the plain text;
you'd want to do something to lift it off the page ...
apart from odd plays with lens flare, and spotlight effects,
I've used shadow, block perspective, and beveled edges
for different ways to beat the bland or flat text ...
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Nature abhors perfection; cats abhor a vacuum.
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| KALSTER |
| Posted: Wed Jan 13, 2010 8:34 am Post subject: |
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Moderator
Joined: 08 Sep 2007
Posts: 4571
Location: South Africa
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Someone on another forum has helped me out with a quick design. Just look how much better it is! My design sucks big time in comparison.
Click on the image to view it at its original size
_________________
Disclaimer: I do not declare myself to be an expert on ANY subject. If I state something as fact that is obviously wrong, please don't hesitate to correct me. I welcome such corrections in an attempt to be as truthful and accurate as possible.
"Gullibility kills" - Carl Sagan
"All people know the same truth. Our lives consist of how we chose to distort it." - Harry Block
"I don't want to achieve immortality through my work...
I want to achieve it through not dying."
- Woody Allen |
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| marnixR |
| Posted: Wed Jan 13, 2010 9:58 am Post subject: |
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Moderator
Joined: 10 Apr 2007
Posts: 4561
Location: Cardiff, Wales
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neat - i like it
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how about visiting a foreign country, like Philosophorum ? plenty of møøse there ...
biology without evolution is but stamp collecting, and less interesting than drinking a beer (although that's still moderately interesting) |
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